Why Aren’t You Using Facebook Live to Sell Young Living?
But maybe you’re still not quite hitting your sales goals. Or, on the flipside, maybe you’ve reached your goals and now just want to push your business to even greater heights.
Do either of those sound like you?
If so, we’re here to tell you how you can catapult your Young Living business to success and start selling more products.
Sell Young Living by using Facebook Live
Facebook Live is the social media marketing tool that will allow you to reach and even exceed your business goals.
Here’s why it works:
Studies have shown that social video generates 1200% more shares than text and images combined.
That doesn’t mean that other social media promotion techniques won’t help you make sales. For example, Facebook status updates and graphic posts are still effective and should have their place in your marketing plan.
However, what the statistic does show is that if you really want to spread the word and sell more Young Living products, you should be using social video to promote your business.
So, you get it. Videos equal more shares on social media. But you may be wondering why live streaming videos is any better than simply uploading static videos.
Keep reading for our inside scoop on how Facebook Live can help you grow your business.
4 Ways Facebook Live Can Help You Sell Young Living
1. It lends an authentic tone to your Young Living marketing campaign.
By far one of Facebook Live’s best features is that it allows you to connect with your customers in real time.
Once your broadcast goes live, you will get notifications when other Facebook users start watching. Your viewers will be able to leave comments, which you can then respond to in real time. You’ll be able to answer any questions your customers may have, as well as tailor your message to their specific requests.
This kind of direct communication will allow your customers to put a face and personality to your business. The Facebook Live format lets you convey your message and your brand in a personal, emotional, raw, and visceral way.
And, you know what that means. With a more authentic and personal image, your business is bound to attract more buyers.
2. It provides real-time demonstrations of Young Living products.
Providing potential customers with a demonstration of your products is a good marketing practice in itself.
The benefits of product demonstration are endless. They stimulate interest in your product, convey a sense of ownership to the prospective buyer, provide tangible proof of what the product does, and combat any product-related concerns the buyer may have.
A live demonstration takes this practice to the next level.
Pre-taped demonstrations may come across as staged and rehearsed. With a live streamed demonstration, you will come across as trustworthy and knowledgeable about your product.
For example, with Facebook Live, you can not only tell your viewers about essential oils, but also show them the different ways that oils can be used.
By providing a live demo like this, you’re letting potential buyers know that you have nothing to hide and that they can trust both you and your product.
3. It gives customers an inside look at you and your Young Living company.
You can use Facebook Live to give potential buyers a behind-the-scenes look at your business. This will inspire confidence in your company and make your viewers feel special and appreciated, which, in turn, can lead to more sales.
By giving viewers an exclusive look into the inner workings of your business, you will show viewers that they are valued and personally involved in the success of your brand. Potential customers may feel more comfortable making a purchase once they have personally seen the time and effort you put into your business.
So, don’t be afraid to share! Let your audience see what a typical work day looks like for you. Give your viewers a live tour of your work headquarters, even if you work from a coffee shop or from your living room couch. Again, your viewers will appreciate your honesty and down-to-earth vibe.
The more involved your viewers feel in your business, the more likely it is that you’ll be able to sell your Young Living products to them.
4. You can update Young Living customers about special promotions and sales events.
Facebook Live is the perfect medium for updating customers about special sales events and promotions.
You can use Facebook Live to give your viewers daily updates. Another idea is to give helpful tips and hints about how to use your products. The overall goal is to create authentic and helpful content that your viewers will want to share with their friends.
For example, if you offer special deals exclusively on your Facebook Live video, your viewers will feel appreciated. They may be inspired to make a spur-of-the-moment purchase. In addition, they may want to share the video with their friends.
Live video is the future of internet media.
Still not convinced that you should be using Facebook Live to sell your Young Living products? Well, take it from the creator of Facebook himself.
Mark Zuckerberg has stated that live video is the future. And there’s plenty of reason to believe him.
In May 2016, more than 17 million videos were uploaded to Facebook, generating 215 billion views. That’s an average of 12647 views per video.
That means that by uploading just one Facebook Live video, you could generate as many as 12647 new leads. Can you imagine if you were able to convert even half of those views into buying customers? That’s right. You’d be looking at some major sales.
That’s why you need to be using Facebook Live to sell Young Living and skyrocket your business to success.
You could (and should) be taking advantage of this crazy effective sales tool. Why not try streaming on Facebook Live to sell Young Living today?
Questions? Don’t ever hesitate to reach out.