7 Tips for Reaching Out to A Wider Audience
Are you looking for ways to reach a wider audience online?
According to a study by the Pew Research Center, eight-out-of-ten Americans shop online. The U.S. Census Bureau reports a population of more than 325 million people living in the United States. And that’s just in one country.
Needless to say, there’s a lot of opportunities to widen your reach on the internet!
But how can you do it?
Read on to learn 7 tips for reaching out to a wider audience and bring in more customers to your Young Living business.
1. Focus on Search Engine Optimization (SEO)
One important way to reach a wider audience online is to make your website easier to find.
SEO is a digital marketing process in which your website is designed to help it rank higher in search engine results.
According to Fleishman-Hillard, eighty-nine percent of consumers use a search engine to learn information about a product, service of a business they may be interested in.
When you consider that staggering statistic, it’s easy to see why ranking highly on a search engine matters.
2. Write a Blog Regularly
You can also reach a wider audience online by writing blog content that appeals to a wide range of people. Pay attention to how the industry is evolving and write blog posts supported by credible sources.
Whether you are paying a company to create your blog content or putting it together yourself, it can benefit your website.
Preparing well-written articles on topics that are trending in your industry help increase your website’s SEO. This is because when your website includes this content, search engine crawlers can find your pages easier.
These crawlers can index those pages for search engine result purposes, helping you reach a wider audience.
In fact, websites with blog content have 434% more indexed pages, according to a report by Tech Client.
3. Leverage Your Social Media Presence
In today’s digital age, having a strong social media presence can help you reach a wider audience more effectively.
But if you create social media accounts at places like Facebook, Twitter, and LinkedIn, be sure that this information is accurate.
Outdated information on your social media accounts reflects poorly on your business but can also impact an individual’s ability to learn more about your company.
Many larger businesses have someone in-house who handles all of its social media platforms in order to keep it up to date.
A well-managed social media account can help you share articles and unique information. It also allows you to interact with readers, customers, and potential customers in a unique way.
You can also offer special offers or other sales that are only available to those that connect with you on social media.
4. Include Video Content on Your Website
Video content is becoming an increasingly more important part of the internet world. So much so that a study by Cisco predicts that 80% of the world’s internet traffic will be video by the year 2019.
Your video content should be edited and professionally produced. This helps reflect well on your business while also allowing you to deliver a stronger message.
For example, you can help bring pictures of your essential oil products to life by speaking about them on video.
This also helps you break up the text and images on the page while keeping a visitor on your page longer. It can also help bring your email marketing campaigns to life too.
According to Matt Bowman at Forbes, “adding a video to marketing emails can boost click-through rates 200-300%.”
5. Host Webinars or Other Interactive Sessions
Widen your audience by hosting webinars or tutorials that allow you to interact with customers and potential customers.
Like your blog content, your webinars are a chance for you to demonstrate your knowledge in the essential oil industry. It is also an opportunity for you to speak directly to your audience and create a fun environment for people to learn about your products.
By creating regular webinars and doing them well, you can help boost your reputation and grow a following on the internet. This can increase website traffic and eventually, result in your wider audience drive your sales upward.
6. Take Advantage of Email Marketing
Email marketing is an effective way to reach a wider audience on the internet. According to ExactTarget, 91% of consumers check their email at least once per day.
If you send out emails as part of your marketing campaign, you need to make them count. Focus on including important information about your products and links to some of your most useful blog posts or sale items.
Also, consider including a suggestion that people pass along the email to others who may be interested. Forwarding an email takes seconds and is a convenient way for information about your business to be sent to others.
One way to reach a wider audience is to continually network with other people online and in person.
You can do this through face-to-face interactions where you advertise your business or in simple conversations. But it can also be done by interacting with other people through webinars or by your comments on social media.
When it comes to your webinars, you can even consider hosting guests who are well-known in your industry. This allows you to help align your business with those people and helps you build a stronger brand.
Wrapping Up: Reach a Wider Audience Today
Your Young Living business is a great opportunity for you to meet interesting people who share your passion for essential oils.
But a good way to grow your business is by reaching a bigger audience who may not be as familiar with these oils.
With the growth of the essential oil industry, there is an opportunity for you to continue to develop your business.
At My Oil Site, we will help you build your Young Living business by designing a personalized website, custom graphics, and blog posts.
Contact us to learn more about how we can help you grow your business and reach a bigger audience today!